1. After Zest in sales, Tata Motors readies Bolt from the blue

After Zest in sales, Tata Motors readies Bolt from the blue

launch likely in Jan, opens online bookings

By: | Mumbai | Published: December 23, 2014 1:00 AM

Buoyed by rising acceptance for its newly launched entry-level sedan, the Zest, Tata Motors on Monday opened online bookings for Bolt, its brand new hatchback. Buyers can book the Bolt — expected to be launched in January 2015 — through the official webpage of Tata Motors by making an advance payment of Rs 11,000.

A fuller model lineup for the Bolt is expected at the commercial launch in January. Still, Tata Motors is accepting bookings based on the petrol (Revotron) and the diesel engine. Bolt will be available in five colour variants, including sky blue and venetian red.

Though it’s still early days, the Bolt’s launch comes at a time when Tata Motors has witnessed a pick-up in sales for the Zest, which it launched in August. The Zest and Bolt aim to resurrect Tata Motors’ fledgling sales in the domestic passenger vehicle market.

Since its launch in August, the Zest’s numbers have been going up. By November end, Tata Motors had delivered about 10,000 Zests and had an orderbook for another 6,000. However, due to low capacity utilisation, Zest is struggling with production constraints and has a waiting period of 4-6 months for the automated annual transmission (AMT) version.
Thanks to the Zest, Tata Motors secured the third spot in October and November in entry-level sedans, overtaking Honda’s Amaze. Analysts and dealers did predict

Zest’s sales to pick up from October onwards, which FE reported first.

In November,Tata Motors sold 3,835 Zests, 525 more than Honda’s Amaze. In October, the carmaker sold 5,120 Zests, 1,638 units more than the Amaze. However, it remains unclear — given the production constraints for the AMT version — how the company will manage to overcome niggles as far as the Bolt goes. Though Tata Motors is known to be aiming to sell about 5,000 Zests a month, given high competition in the hatchback space, it aims to sell 3,500-4,000 Bolts a month.

Tags: Tata Motors
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