Air purifier gear maker Atlanta Healthcare, along with UK-based Cambridge Mask Co, has launched military grade anti-pollution mask for the Indian market to strengthen its presence in the segment.
The company has plans to tap online channels, pharmacy firms and major hospitals for its sales.
As part of the strategy, Atlanta Healthcare will first focus on metro markets for its masks with a starting range of Rs 1,799 to Rs 2,199.
Atlanta Healthcare CEO Vibhor Jain said: “This move will allow us to venture into a wider community and expand our consumer base in the country.”
Cambridge Mask Co-founder J Dobbing said: “Cambridge Mask Co is excited to be entering Indian market and now offering customers a new choice of masks. We believe no child or adult should worry about going outside — to help with this we have developed a product with military grade technology that looks fashionable.”
The company will import the masks from the UK, but if the volume picks up, it will also go for local manufacturing.