Arvind Lifestyle Brands Limited today announced the launch of The Children Place the first of its kind in kids fashion retail format in India. Arvind has brought an array of International retail outlets to India, and The Children Place will be a great addition to their portfolio.
Founded in 1969, The Children Place is the largest pure-play children specialty apparel retailer in North America, offering fashionable, high quality and head to toe outfits at great prices. Internationally, The Children Place has rapidly grown to 79 stores in 10 countries and now it will be launching in India with their first standalone Arvind-operated store at Orion Mall, Bangalore on August 15, 2015.
The brand offers a variety of options for children sizes 0-14, for girls and boys. On trend fashion with head to toe outfitting solutions from everyday casuals to stylish dressy wear, The Children Place will be the one stop shopping destination for kids and moms in India.
Present at the launch event was the kid sensation- Harshali Malhotra from the acclaimed movie Bhajrangi Bhaijaan. She was wearing her favourite outfits from TCP and said, I love stylish clothes and love shopping at The Children Place.
Commenting on the launch, Adrienne Gernand, Sr. Vice President International, The Children Place, Inc. stated We are excited to be partnering with Arvind, which has a proven track record of operating successful apparel brands in India. We are making significant strides in our International franchise business, and we remain focused on providing great fashion and value for kids around the world.
The Indian kidswear market presents a huge opportunity and we are confident of gaining a dominant share of the Indian kidswear market with the launch of The Children Place;, America largest children specialty apparel retailer, said J. Suresh, Managing Director CEO, Arvind Lifestyle Brands Ltd.
About The Children Place, Inc.
The Children Place is the largest pure-play children specialty apparel retailer in North America. The Company designs, contracts to manufacture, sells and licenses to sell fashionable, high-quality merchandise at value prices, primarily under the proprietary The Children Place, Place and Baby Place brand names. As of May 2, 2015, the Company operated 1,092 stores in the United States, Canada and Puerto Rico, an online store and franchise partners.
About Arvind Lifestyle Brands Limited
Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd which is India largest integrated textile player and is one of the oldest and most respected groups in the Textile Business in India. Arvind is also one of the largest producers of denim fabrics and is supplier to a large number of fashion brands in the world. Arvind has been a pioneer in bringing international brands to India and first brought ARROW to India in the year 1993. Arvind has licensing relationships with many international brands including Calvin Klein, Gant, Nautica, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee, Mossimo, Geoffrey Beene and most recently with Gap. Arvind also has a portfolio of 12 of its own brands. Arvind has a JV with a subsidiary of PVH Corp. for the Tommy Hilfiger business in India. It also runs India largest value retail chain, Megamart.