Online home furnishing firm Urban Ladder today said it has “acqui-hired” a team of city-based BuynBrag as it looks to expand the home decor range.
Prithvi Raj Tejavath, co-founder of BuynBrag, along with some other members of his team will move to Bangalore, where Urban Ladder is headquartered.
Urban Ladder has over 150 employees of its own.
Tejavath will also lead the home decor business for Urban Ladder as Vice President of the segment.
“While we will continue to provide our customers with best in class furniture, we feel now is the right time to add a wider home decor range to our catalogue,” Urban Ladder CEO and co-founder Ashish Goel said.
BuynBrag was launched in 2012 and is known for its contemporary design and extensive decor and furnishings range.
“My team from BuynBrag and I look forward to contribute our expertise in the home decor segment for Urban Ladder. The amalgamation of the teams will lead to producing the best in the home decor space in times to come,” Tejavath said.
Launched in July 2012, Urban Ladder was co-founded by Ashish Goel and Rajiv Srivatsa. It offers over 1,000 products across 25 categories in furniture such as wardrobes, beds, sofas, dining tables and coffee tables.
The firm aims to be the biggest furniture seller in India in the next 18 months.
Last week, Tata Group’s Chairman Emeritus Ratan Tata had invested in Urban Ladder, his second personal investment in an e-commerce firm after Snapdeal. Previously, Urban Ladder had raised ‘Series B funding’ from Steadview Capital and existing investors SAIF Partners and Kalaari Capital.