First out of blocks, the Amazon Great Indian Festival – ‘Tyohaar bade dilwala’ sale came to end ahead of rivals by a day. During the sale on Amazon.in from October 1 to October 5 that consisted of 120 hours during which deal after deal was offered by thousands of sellers and brands. As per the numbers it has been logging, the ecommerce major has beaten all its previous records and that too despite the fact that the discounts were not as enticing or deep as last year. Set up some 3 years ago in India, Amazon.in says it is the largest online store in India with over 80 mn products and over 1.4 mn products available for next day delivery. And that b itself would have created a mammoth momentum for the eretailer.
Among out the highlights of the Amazon sale is that in the first 12 hours, Amazon.in received as many as a billion hits. Alongside it received more unique visitors in 12 hours than it received in 2015. And what was the biggest item in the sale? The highest selling product in Amazon.in’s history became Amazon Paid Prime membership. And, as a result, 1/3 shipments during the sale was a Prime Shipment.
Amazon App logged big numbers and emerged as the top shopping app on PlayStore and Apple App Store. The amount of traffic on mobile was as much as 80%. And that led to units ordered via mobile to grow 7x over 2015. Amazon sale had a pan-India reach. Customers from 90% pin codes ordered at least one item during Great Indian Festival. Amazon registered orders from over 2,000 new pin codes when compared to 2015.
Amazon logged 5x growth in customer acquisition. Some 70% of new customers came from tier II and tier III cities. In fact, there was a 30X jump in orders from Tier III and lower geographies when compared to 2015.
And which categories emerged on top during the Amazon sale? As expected mobile phones did. 5x growth was logged by the segment when compared to the daily run rate. Large appliances too registered big growth. The segment jumped 7x when compared to the daily run rate. TV segment saw growth of 25x, while the exclusive range grew 50x. 4x growth was logged by Amazon Fashion as compared to the daily run rate.
The impact on sellers was as big. Consider this: Sellers from 824 new pin codes received orders and over 10,000 of them logged their biggest sales ever and as many as 100 new sellers entered the crorepati club.