Amazon India will kick off its sale season of the year with its Great Indian Sale from May 11 till May 14. Rival Flipkart will follow with the Big 10 Sale from May 14 to May 18 to mark its 10th anniversary. The sale season comes after September-October last year, which was around the festival season on Dussehra and Diwali. According to a research by RedSeer Consulting, the e-tailers had then clocked a gross merchandise value of `13,500 crore, selling more than 65 million units during the the sale season.
Amazon’s Great Indian Sale will include offers on categories across the board — electronics, home appliances and apparels. It will be offering discounts as high as 70% on fashion and lifestyle products. Discounts on large appliances will be seen in the range of 30-40%, consumer electronics including mobile phone will have deals with 50% discount, and there would be between 60-70% discount on women’s and men’s fashion, a company statement said on Wednesday.
In addition, Amazon will offer a one-year Kindle subscription at a discounted price of `1,499 and a lucky draw on Amazon Pay balance and discount on Yatra.com for app users. Meanwhile, Flipkart will offer cashbacks on its payments service PhonePe.
“The Big 10 Sale is our biggest by far after Big Billion Days and it’s our way of thanking customers for that overwhelming response. Customers can expect the same scale and service as they do during our flagship Big Billion Days,” said Kalyan Krishnamurthy, CEO of Flipkart.
Sale seasons have reduced ever since the government came out with guidelines in March 2016, which cap sales by a single seller on marketplaces at 25%. It also disallows marketplaces to offer discounts, which can only be offered by the sellers.