1. Amazon Great Indian Sale: E-commerce major says previous records broken; Redmi 4A, Apple MacBook Air in top-sellers list

Amazon Great Indian Sale: E-commerce major says previous records broken; Redmi 4A, Apple MacBook Air in top-sellers list

Amazon Great Indian Sale: Amazon claims that 'The Amazon Great Indian Sale', which concluded today has surpassed the sales of all previous ones organised by the online retail behemoth.

By: | Published: May 15, 2017 10:54 PM
Amazon Great Indian Sale: Amazon claims that ‘The Amazon Great Indian Sale’, which concluded today has surpassed the sales of all previous ones organised by the online retail behemoth. (Reuters)

Amazon Great Indian Sale: Amazon claims that ‘The Amazon Great Indian Sale’, which concluded today has surpassed the sales of all previous ones organised by the online retail behemoth. Manish Tiwary, Vice president of Category Management, Amazon India said ”We are amazed & humbled at the response to the Great Indian Sale, the sale surpassed all our expectations in important areas like prime member subscriptions, new customer acquisition and has set a new sales benchmark”

Tiwary added, ”The Amazon Great Indian Sale May 2017 resulted in most of our important brand partners witnessing large sales spikes ranging from 8 to 90 times, led by fashion, consumer electronics, wireless and large appliances.”

Amazon prime membership continued to be the selling product during the sale. Prime members accounted for 35% of purchases made during the sale.

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The first day of the sale was the largest in terms of sales so far in 2017. Amazon says high growth momentum on customer acquisition from 2016 has continued into 2017, driven by tier 2, tier 3 and below geographies, which saw a 235% growth during the sale. The online retailer acquired customers at a rate of over 500% in towns like Singrauli, Alwar, Dholpur, Muzaffarnagar and Shivpuri. Sellers from 82 new pin codes have received orders.

The top selling categories during the sale were wireless products, smartphones, fashion and accessories, large appliances and kitchen products. With apparel being the highest selling product category by units for Amazon.

Prime members also took advantage of exclusive deals. Redmi 4A smartphone that was pitched to prime members was sold out in under 45 seconds. Another deal on Apple MacBook Air also finished in a few minutes.

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