Amazon.in, the Indian arm of global e-commerce giant Amazon.com on Monday launched Amazon Launchpad in India to help Indian start-up gain access to global markets. Amazon lends its delivery and advertising services to these start-ups and features their products on a dedicated store under the programme. Amazon charges R5,000 per merchants per month for the services.
“We hope that Amazon Launchpad has a positive impact on the economy further promoting Make in India, adding further impetus to the current interest in Indian start-ups and also creating additional employment opportunities,” said Amit Agarwal, vice president and country head of Amazon India.
The Amazon Launchpad stores features over 400 products across categories such as health & wellness, food, gadgets, and smart homes, among others. Prior to the official launch, 25 companies are already a part of Amazon Launchpad and Amazon.in helps the company in terms of targetted marketing, infrastructure and delivery management, and brand development. Amazon Launchpad is also connected with over 100 venture capital funds and incubators to aid fund raising and nurture these start-ups.
In India, Amazon Launchpad has partnered with government’s Start-up India programme, NASSCOM’s 1000 Start-ups and Indian Angel Network to identify and include these start-ups under their portfolio. Amazon.in has also entered into strategic partnership with NITI Aayog, Maharashtra government, Telengana government and TiE.
Ramesh Abhishek, secretary of DIPP said that since January it has been able to accomplish a lot from what was mentioned under Prime Ministers 19-point action plan for start-ups but has recognised that a lot is yet to be done. He added that Amazon Launchpad is an excellent opportuntiy for start-ups to gain global reach.