E-commerce giant Amazon has launched its grocery business Amazon Now in India. It is currently available as an App only service. It will also feature express delivery and scheduled delivery options.
The e-retailer has thus entered the $308 billion Indian grocery space with a hybrid model that is inventory-led and allows for direct pick-ups. The company has partnered with Big Bazaar, Reliance Fresh, Godrej Nature’s Basket, Food World, Good Food and BPCL In & Out for the same. FE had broken the story in January this year.
The company has listed Kirana Now as a seller under the Amazon Now app, currently available on the Andriod platform on Google Play.
The company delivers to 74 pincodes across the city. Under express delivery the company delivers goods within 2 hours and with scheduled delivery, for same day or next day is for free as part of the launch promotion.
The moves come at a time when Amazon’s net loss from its Indian business has widened to R1,724 crore in the year ended 2015, while it reported a six-fold jump in sales to R1,022 crore for the same period.
The Amazon Now app lists grocery items like cooking essentials, personal care essentials, snacks, beverages, household essentials, that are available with different sellers listed on its platform, including Kirana Now.
Users can choose the seller depending on the price. Surprisingly, Kirana Now, that lists itself as a seller has products priced at either more or equal to what other sellers are selling on its platform. For instance, Quaker Oats (1.5kg) was priced at R212 by Kirana Now, whereas, Big Bazaar is selling it for R160.