Tony Fernandes, CEO of the AirAsia on Monday presented his plans to make the in-flight purchases on AirAsia completely cashless. Speaking to the Hindu, he said that cash was old fashioned. Fernandes further said that going cashless had become the new normal. According to reports, United States airlines began this cashless journey back in 2009 and the even Indian airlines do offer their customers with the choice of card payments. Fernandes said that he would like that all their in-flight sales were electronic and the customers could use their cell phones to pay for food and WiFi, among other things.
He informed that this was one of the first steps to completely digitise the airlines and AirAsia hoped to launch the service in April-May. Fernandes said that the entire crew of every flight would have a mobile phone and when the customer set foot on an Air Asia plane, they would be known to the crew. Nikunj Shanti, Chief Data Officer, Group Digital, AirAsia, told BusinessLine that making cash transactions in different currencies on international flights could be a major pain for the passengers and AirAsia was trying to make the process faster and much easier. She said that such transformations in terms of a transaction would allow them to have better information about stock control so that they have the right kind of stocks aboard the plane.
Meanwhile, Fernandes says that this digital revolution was an opportunity for ASEAN and AirAsia to move up the ladder in the economic food chain. It won’t lead to the losing of jobs either, he added, saying that the company had been anticipating such moves and was training their sales agents and guest services to gain a better knowledge of the new system. Speaking of its presence on social media, Fernandes said that AirAsia was personalising its website and in a month’s time would have the information about where the customer flew etc. He added that 3% of their ticket sales came from Facebook but customers could also buy the tickets from Line and WeChat.