BJP’s Lok Sabha election slogan Abki Baar Modi Sarkaar continues to charm its way into the hearts of Indians. After helping the BJP win the 2014 general election, the campaign has now bagged an award at the second edition of Ogilvy & Mather’s (O&M) in-house awards “The Envies — Ogilvy’s finest”.
Talking about the campaign, Piyush Goyal, the minister of state with independent charge for power, coal and new & renewable energy, said that initially there was a lot of scepticism on how an English-thinking Ogilvy would be able to connect with the people across the length and breadth of India.
“Executive chairman and creative director Piyush Pandey and his team surely proved that wrong. It was Piyush who created the Abki Baar Modi Sarkaar slogan and stuck to it despite the party showcasing apprehensions, many times,” the minister said at the award ceremony held in Mumbai on Monday.
It seemed the Lok Sabha election was definitely on the minds of the jury as Google India’s campaign, ‘Pledge to vote’ showcasing India’s first voter Shyam Sharan Negi was on the winning list. Campaigns on social causes also triumphed at this year’s awards. Some of the campaigns that won accolades include “I support Vogue Empower” for Conde Nast’s fashion magazine Vogue India, apart from Breakthrough Trust’s “Video Matrimonials” on fighting child marriage and the “A for Anthem” creative work for Akanksha Foundation. In all 25 campaigns were awarded.
After closing its doors on Goa Adfest, the agency entered its creative work at the inaugural edition of the Kyoorius Advertising and Digital awards, organised by Kyoorius and UK’s D&AD. At the inaugural edition the agency won the maximum awards. O&M bagged as many as 55 awards including the top award that is the Black Elephant for “The Good Road” campaign for Bangalore Traffic Police and Castrol India, “CleftToSmile” for Operation Smile India and online campaign ‘Reunion’ for Google India.
The jury for this year’s Envies awards included former FCB Ulka’s former national creative director, KS Chakravarthy aka Chax; Underdog Communications’ founder Vikram Gaikwad; Raj Kamble, founder, Famous Innovations; Josy Paul, chairman and chief creative officer, BBDO; Bobby Pawar, director and chief creative officer, Publicis Worldwide, South Asia and India, and Arun Iyer, national creative director, Lowe Lintas and Partners amongst others.