1. A new front opens in e-tail war as Snapdeal goes shopping for talent

A new front opens in e-tail war as Snapdeal goes shopping for talent

Between now and March next year, online marketplace Snapdeal.com will hire as many as 15 people...

By: | Bangalore | Published: November 13, 2014 1:57 AM
The Delhi-based e-retailer is hoping to have close to 4,500 professionals on board, up from 1,300 it had in March 2014, keeping enough of a bench to take care of the natural attrition of 10%.

The Delhi-based e-retailer is hoping to have close to 4,500 professionals on board, up from 1,300 it had in March 2014, keeping enough of a bench to take care of the natural attrition of 10%.

Between now and March next year, online marketplace Snapdeal.com will hire as many as 15 people a day as it looks to treble its headcount to cope with expansion plans and a target base of 100,000 sellers.

The Delhi-based e-retailer is hoping to have close to 4,500 professionals on board, up from 1,300 it had in March 2014, keeping enough of a bench to take care of the natural attrition of 10%. A good part of the firm’s war chest of $860 million, consequently, will go towards beefing up the team, with compensation slated to be higher by 35-40%.

The sales team will nearly treble to 600-700 from the present 250 in the next two months while the supply chain and operations vertical will double from a 200-member unit to a 400-member team to penetrate deeper into the tier II/III cities. The technology team will be stronger at 1,200 people compared with 400 at present; the firm has budgeted for an investment of $250 million in this area.

“We started the year with 1,300 people but we’ve had to rethink the strategy as we revised the growth targets,” Saurabh Nigam, vice-president, human resources, Snapdeal, told FE.

The bulk of the recruits — 60-65% — will be junior employees while 20-25% will be mid-level managers and the rest senior executives.

The firm plans to hit campuses of management and engineering colleges and hopes to hire 150 management graduates and 400-500 engineering graduates.

Snapdeal CEO Kunal Behl had told FE a couple of months ago his firm had grown 600% year-on-year. “We clocked $1 billion in annualised sales earlier this year, two and a half years after starting the current line of business, with an investment of less than $100 million and around 1,000 people. We have 50,000 sellers already and our goal is to have a million sellers in next three years,” Behl had said. Snapdeal reported a loss of Rs 264.6 crore in FY14, up from Rs 120 crore the year before. Revenues registered a fivefold increase to Rs 168.1 crore.

The firm’s technology team will be ramped up as it plans a new development centre in Bengaluru, in addition to the one in Delhi. “We want to create a technology ecosystem which is comprehensive and difficult to replicate and are looking at some senior professionals,” Nigam said. The e-tailer will foray into seven new areas.

With the domestic e-commerce market poised to become a $6-billion industry in 2015, frontline e-tailers like Flipkart, Snapdeal, Amazon, Myntra and Jabong are expected to hire nearly 60,000 professionals this fiscal. Flipkart plans to hire about 12,000 professionals this fiscal, while Myntra and Jabong plan to increase their headcount by 700 approximately.

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