Samajwadi Party-Congress alliance’s new slogan, ‘UP ko yeh sath pasand hai’ has given inspiration to Bharatiya Janata Party to innovate and they have unveiled their own on teh same lines – ‘UP ko ye saat pasand hai’. On the other hand, Bahujan Samaj Party and Congress have also come up with innovative ones like ‘betion ko muskurane do, behenji ko aaney do’ and ‘arhar Modi’ in a spin off on ‘har har Modi-ghar ghar Modi’ and ‘suit boot ki sarkar’ respectively. The alliance between SP and Congress has been one of the biggest developments in the Assembly elections this year.
Earlier BJP had modified its 2014 slogan, “abki baar Modi sarkar” to “abki baar 300 ke paar” for the Uttar Pradesh Assembly elections indicating that the party is ready to conquer more than 300 seats from the available 403. In the slogan, ‘UP ko ye saat pasand hai’ poster, BJP has depicted seven of its eminent BJP members including Prime Minister Narendra Modi and Amit Shah. But Akhilesh Yadav’s SP has put it down by calling it a “copy” of the original.
Post demonetisation, Congress has come up with new slogans “gareebon se kheecho, ameeron ko seechon” and also one “karza maaf, bijli bill half and MSP ka karo hisaab”. Congress had also unveiled another catchy one that said “27 saal, UP behaal” – a reminder to everyone that since it has been out of power, teh state has suffered.
BJP for absolute majority has come up with “saath ayen, parivartan layen, kamal khilayen”, “jan jan ka sankalp, parivartan ek vikalp” to “do batein kabhi na bhool – Narendra Modi aur kamal ka phool”.
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BSP is known for for its extreme slogans like ’tilak taraju aur talvar, inko maro jute char’ and ‘hathi nahi ganesh hai brahma vishnu mahesh hai’ and ‘chadh goondo ki chati par, mohar lagegi hathi par’. This time they have melowed down their tone and are saying, “betion ko muskurane do, behenji ko aaney do” and “gaon gaon ko shaher bananey do, Behenji ko aane do” promising good law and order and development.
‘Akhilesh ka jalwa kayam hai, uska baap Mulayam hai’ is to console Akhilesh’s upset father Mulayam Singh who did not get the party symbol for UP elections. SP modified their ‘jiska jalwa kayam hai, uska naam Mulayam hai’. In 2012, Akhilesh campainged with ‘vikas ka pahiya’ has this time manifested into “no confusion no mistake, sirf Akhilesh sirf Akhilesh” and “UP ki majboori hai, Akhilesh Yadav zaroori hai”.