Britain’s ruling Conservative Party on Monday released a Hindi campaign song in an attempt to woo the nearly 1.6 million-strong Indian diaspora in the country. PTI reported that the special song, titled ‘Theresa Ke Saath’, has been produced by Conservative Friends of India (CFI) co-chair and UK-based Indian businessman Ranjit S Baxi and calls on Indian-origin voters to back Theresa May as Britain’s Prime Minister and retain her in power for the next five years.
“The Hindi song has been especially composed for the General Election 2017 to promote connectivity with the 1.6 million British Indians to support May, who will provide strong and stable leadership for Britain and growth of the British economy,” said a statement from the team behind the song.
“Every vote for May is a vote for stronger Britain with the benefits felt by everyone across the country. We need a country that works for everyone. May wants to build a strong trade partnership with India and engage actively with the British Indian community,” it adds.
The Hindi song has been written, composed and produced by Pandit Dinesh. The vocals of the song have been written by British Indian artists including Navin Kundra, Rubayyatt Jahan, Urmi Chakraborty, Raja Kasaf and Ketan Kansra.
The music for the track is produced by Milan Handa, Chris Nolan and Mauro, PTI reported.The video features snapshots of May during her visit to India in November 2016 and dressed in Indian outfits at various community events in the UK.
Watch Video | Theresa Ke Saath – Hindi song especially composed for the General Election 2017 to promote connectivity with the 1.6 million British Indians to support Theresa May .
The song appeals to British-Indian voters to “join hands with Theresa May/To make Conservatives win. Five years with Theresa/For the Pride of Britain”.
During May 2015 general elections, the team had released a similar Hindi song was to call for former Prime Minister David Cameron’s victory.
The earlier song, “Neela Hai Aasman (Blue Sky)”, in reference to the symbolic blue colour of the party, had called on voters to join hands with Cameron at that time.