Smartphone users in the country spend an average 169 minutes (about three hours) per day on their devices, a report by mobile advertising company Vserv said today.
The smartphone user persona report (SUPR) by Vserv is based on an automated usage data collection from over 12,000 smartphone users in India, over a three month period.
According to the report, the Indian smartphone user base is growing at a 26 per cent CAGR to reach 234 million by 2017 from 74 million in 2013.
The boom in the Indian smartphone market, is primarily being propelled by Indians under the age of 25 years, with the report highlighting that 63 per cent users fall in that age bracket.
“Smartphone users spend on average 169 minutes per day on their devices. Six smartphone user personas which emerged are – App Junkies, Social Stars, Conversationalists, Entertainment Buffs, Utilitarians and Dabblers,” the report said.