Amid continuing political tension and public distress over the implementation of the demonetisation policy by the Narendra Modi government, and the ban on currency notes following it, a parallel debate continues on how digital payment modes and e-commerce firms had been steadily promoted by the Prime Minister’s move. And social media spats for or against the government’s new policy and several related funny ads flooding the social media platforms, had always been controversially viral.
One such advertisement featuring the Modi government’s new move to ban currency notes, had been claiming floods of shares in the social media platform. In the print advertisement, the brand of sexual wellness product, supporting the center’s policy, had drawn comparison between the government’s economic move and the medical benefit of their product.
Suddenly, from the long ToI grasses, the ultimate in demonetisation ad copy appears: pic.twitter.com/ktNndBUEzH
— David Keohane (@DavidKeo) November 30, 2016
Stay-On endorses the PM, because long lasting erections, such as Eiffels, Burjs, Qutubs, represent development. pic.twitter.com/MtaTAQ6wSI
— 500 And HazaaRatty (@YearOfRat) November 30, 2016
Advertising its product, the brand wrote, “Think Demonetisation, Think Stay-on”, with a tagline “Its not a bitter pill, it’s a power capsule”. And in the support of the Prime Minister and the policy initiated by him, the ad further added, “stop whining, stop complaining. Just stay on”. The brand also claimed that this is an vital move for building up the nation, by saying, “Perform it smilingly, energetically with vigour and vitality. Just Stay On.”