India’s richest person Mukesh Ambani had launched his transformative service in the telecom sector in India called Reliance Jio. Ever since its inception, Jio has impacted, not only its rivals but also Indians across all walks of life. Inspired by the unlimited free offers by the network provider, a panipuri vendor from Gujarat, took inspiration and decided to give his customers countless servings. If Ambani’s decision could affect countless big businessmen why should small vendors be left behind? After all the business initiative made sense for Jio quite well. Panipuri is a pan-Indian delicacy, which is enjoyed by people all over. Taking a cue from the obsession for the Indian street snack, Ravi Jagdamba from Porbandar, came up with an unlimited pani puri plan for just Rs 100, according to a TOI report.
However, Jagdamba did not stop at that. He has reportedly come up with two schemes for his customers- a daily and a monthly. While the daily plan costs per person an amount of Rs100, the monthly plan would cost Rs1,000 to get an unlimited amount of panipuris. Interestingly, it is not just the plan, even his stall has been named after ‘Jio’. From a Gujarati to another Gujarati, the unlimited plans are sure to become a hit. In a video posted by TOI on social media website Facebook, Jagdamba is seen to be claiming that there has been a great reception of his plan and it has helped him gain many more customers.
Watch him here:
While Reliance Jio has completely disrupted the telecom business in India, it has been making forays into other areas like DTH and broadband. Meanwhile, taking inspiration from the Ambani-owned company, many businesses such as this, have decided on working on the idea where they want to offers their consumers maximum benefit, in order to gain a penetration into their respective markets. While debates may take place on whether it is a good idea to actually follow such a move, it sure seems a novel one.