Although strong in applicant tracking system and video interviewing, many companies in India are not using mobile recruiting tools that help make the talent acquisition process more efficient, says a survey. According to the Korn Ferry Futurestep Survey, in India professionals are not taking advantage of tools, technology and business strategy as 4 out of 5 (81 per cent) talent acquisition leaders do not use mobile recruiting tools. “Young people are searching for positions using their phones and they expect to be able to apply via their smartphones, however 81 per cent Indian talent acquisition leaders do not use mobile recruiting tools,” said Sue Campbell, managing director, Asia, Korn Ferry Futurestep.
Campbell further said that this really is a significant missed opportunity for candidate attraction especially for the younger generation. Meanwhile, India is leading the way in applicant tracking system usage and video interviewing as 53 per cent of Indian respondents report using applicant tracking systems and video interviewing for recruitment, compared to global results of 48 per cent and 46 per cent. The survey further said that only 50 per cent of India respondents report that their recruitment team is aligned to their organisation’s business objectives, and 19 per cent admit they don’t have a strategic workforce plan, which helps them map future talent needs to business strategy.
“It’s critical that talent professionals work closely with the company’s business and hiring managers to define and communicate the employer value proposition – why a candidate would choose their organisation over a competitor,” Campbell said. Regarding recruitment process outsourcing (RPO), it said that in India employers work with RPO partners mainly for sourcing and screening candidates.
Relatively few organisations use other services that RPOs offer, such as employer branding, building talent communities, or creating metrics for reporting and decision making. Only 10 per cent of respondents in India are using employer branding services from RPO partners. This is low when compared to global at 13 per cent and APAC at 16 per cent, the survey said.