1. PM Narendra Modi booster shot propels Khadi sales; country takes to desi product with gusto

PM Narendra Modi booster shot propels Khadi sales; country takes to desi product with gusto

Prime Minister Narendra Modi has time to time pitched for using khadi products.

By: | New Delhi | Updated: May 1, 2017 12:33 PM
 narendra modi, pm modi, khadi sales, modi khadi, all about khadi, Prime Minister Narendra Modi has time to time pitched for using khadi products.

Prime Minister Narendra Modi has time to time pitched for using khadi products. Recent figures have shown that PM Modi’s push has not gone in vain. So much so, that last year, the industry raked up Rs 50,000 crore in sales for the first time, according to The Times of India report. The data was released by Khadi & Village Industries Commission (KVIC). The list of institutions willing to use these products is expanding too. Recently, it was learned that Khadi products like bed-sheets, dressing towels, surgeon gowns and herbal shampoos will soon make their way into government hospitals across the country. “We are expecting orders worth around Rs 150 crore from government hospitals under the Union Health Ministry spread across the country in the current financial year,” KVIC Chairman Vinai Kumar Saxena told PTI. This is one of the several initiatives taken by the Narendra Modi government to revive the once-ailing village industry.

Earlier, PM Modi had said the sale of khadi products had gone up by almost 125 percent since he urged the people to opt for the hand-woven cotton fabric. “I was told that khadi sales increased by almost 125 percent,” Modi said on the ‘Mann Ki Baat’ programme on All India Radio, according to the IANS report. “I urged people to purchase khadi last time. I never said become khadiwadi but I said buy some khadi. There was an increase in khadi (sales),” he added. KVIC Chief Executive Officer Arun Kumar Jha told IANS PM Modi’s appeal had provided a much-needed fillip to khadi.

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But khadi’s growth also has had its share of controversy. Recently, Khadi India threatened to sue Fabindia, a chain of ethnic wear retail outlets, for allegedly indulging in “unfair trade practice” by using and selling its cotton products unauthorisedly under its registered brand name “Khadi”. Khadi & Village Industries Commission (KVIC) has sent a legal notice to Fabindia Overseas Pvt Ltd asking it to immediately stop using Khadi word from all its cotton products and remove display banners from its showrooms immediately alleging that Khadi India’s brand name was unlawfully used to mislead and confuse the consumers, according to PTI report.

Soon after that Fabindia started removing the brand name ‘Khadi’ it uses to promote its cotton products after a legal notice by Khadi India that the use of the word amounted to “unfair trade practice” and misusing its trade name.

A few days ago, Union minister Kalraj Mishra had said that involvement of people through the khadi industry could even help uproot terrorism. “Enthused with the massive response to the first ever national exhibition organised by the KVIC in Jammu and Kashmir last year, Union minister Kalraj Mishra said the involvement of people through khadi could uproot terrorism,” the Khadi and Village Industries Commission (KVIC) said in a statement.

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  1. K
    kishor nikesh
    May 3, 2017 at 4:20 pm
    Good idea. But we need to develop skills as well.
    1. V
      V Subrahmanyam
      May 2, 2017 at 8:59 pm
      Mera Maha Bharath
      1. S
        Shubham Sachan
        May 2, 2017 at 11:57 am
        Dear Modi Sir, Kanpur was also called the manchaster of north INDIA . But from past 20 years there is nothing in the name of development in this city. Please look after this city which can grow and give output for nation's growth.
        1. Sam Garg
          May 1, 2017 at 7:25 pm
          Simplistic article. We are living in a time of m ive change globally ...... - post truth (what this really means is that we are in an era of multiple versions of the truth) - post capitalism (Paul Mason) - post globalization (Brexit, Trump, Frexit - Marine La Pen) - post liberal democracy (Trump, Turkey, UK, an, Philippines, NaMo? numerous others) - post oil (a year ago, Saudi Arabia set up a $2trn fund aimed to move the country's economy away from its dependence on oil) - post scarcity (robot-produced goods in great abundance with minimal human labor needed) - post commodification, utilizing Internet of Things for "last person" individualization. .... that offer opportunities, threats, contradictions & pulls in opposite directions. Modi is perhaps the only one that has the ability to understand - and chart the right course for India.

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