1. PM Modi launches #Sandesh2Soldiers campaign: Make it a Happy Diwali for jawans on frontiers by sending your messages

PM Modi launches #Sandesh2Soldiers campaign: Make it a Happy Diwali for jawans on frontiers by sending your messages

After encouraging people to ''develop a tradition to show respect to our defence forces'' in his war memorial inauguration at Bhopal, PM Modi has now opened doors for everyone to send their messages across to Indian soldiers.

By: | New Delhi | Published: October 23, 2016 10:46 AM
The medium is open through messages and letters and also through Narendra Modi mobile app, MyGov app and radio. The messages will be read out by the PM on his Mann ki Baat address as well. (PTI) The medium is open through messages and letters and also through Narendra Modi mobile app, MyGov app and radio. The messages will be read out by the PM on his Mann ki Baat address as well. (PTI)

After encouraging people to ”develop a tradition to show respect to our defence forces” in his war memorial inauguration at Bhopal, PM Modi has now opened doors for everyone to send their messages across to Indian soldiers on the occasion of Diwali.

The national euphoria has been on whirlwind post the Uri attacks and more so after the Army DGMO Ranbir Singh announced about the successful surgical strikes and this campaign, named ‘Sandesh2Soldiers’ might just take that to altogether another level.

The medium is open through messages and letters and also through Narendra Modi mobile app, MyGov app and radio. The messages will be read out by the PM on his Mann ki Baat address as well.

The campaign will be endorsed and promoted by many celebrities as well for more and more people to send their messages. The PM is pinning big time on the campaign and has recorded a four-minute video that he hopes will create waves on social media platforms. The launch video shows a kid writing a letter to soldier and then Modi urging people to send their greetings to armed forces, who “spend their lives” for “our happy and peaceful lives” trying to “defend” the country.

“Holistic campaign will be launched to urge and invite people to send letters and messages to the armed forces,” Indian Express quoted sources. The idea, according to sources, came from Modi earlier this week, “to explore how we can make sure that citizens write to soldiers and convey their emotions and gratitude”. It will focus on the “need to involve the entire population in the cause and increase public interaction with the armed forces.”

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