Kerala Tourism Minister Kadakampally Surendran will formally inaugurate the second edition of International Conference on Tourism Technology (ICTT), billed as India’s biggest tourism technology meet, at a function here on June 9. The second edition of ICTT, to be held here from June 8-10, is the only conference of its kind in the country focusing on the most pertinent aspects of building businesses on technology platforms, organisers said here today. This includes topics such as managing online reputations, using Whatsapp, Snapchat, Facebook, Instagram and other such tools for product marketing; writing content for websites and blogs; making payment gateway more efficient, and video marketing on Facebook Live and YouTube. Around 500 delegates, including tour operators, hoteliers, resort owners, home stays, SEO (search engine
Around 500 delegates, including tour operators, hoteliers, resort owners, home stays, SEO (search engine optimization) companies, software firms, social media marketing companies and bloggers, are expected to attend the conference, President of the Association of Tourism Trade Organisation (ATTOI), Anish Kumar P K said. “Earlier, the online platform was termed as a big threat to the tourism trade. However, the inception of ICTT explored different ways to convert this threat into an opportunity,” he said. The inaugural function will be attended by dignitaries including Hibi Eden MLA, Dr Venu V, Principal Secretary, Department of Tourism, and Bala Kiran, Director, Department of Tourism. Venu will launch the Twitter campaign #Kerala #IndiaForBeginners on the sidelines of the event, being organized by ATTOI with support from Kerala Tourism. Kiran will launch the Facebook Campaign during the inaugural ceremony. Over 15 subject experts across the globe will offer their insights on 24 different topics related to online promotion of the business, organisers said.