1. ‘#IWearHandloom’ trends on Twitter after Smriti Irani’s post, politicians, celebs, sportspersons follow suit

‘#IWearHandloom’ trends on Twitter after Smriti Irani’s post, politicians, celebs, sportspersons follow suit

In an attempt to encourage support for weavers, the minister shared a picture of herself dressed in a handwoven silk saree from Bihar, hashtagged #IWearHandloom on Monday.

By: | Updated: August 2, 2016 10:59 AM
"Indian handlooms symbolise India's heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families," Irani tweeted, before sharing her photo. “Indian handlooms symbolise India’s heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families,” Irani tweeted, before sharing her photo.

When Smriti Irani was removed as the HRD minister and given the charge of Textile Ministry, many people called it as ‘demotion’. But, Smriti Irani knows what to do next and how to revive the textile sector. Union Cabinet Minister of Textiles, has started a new trend on Twitter. In an attempt to encourage support for weavers, the minister shared a picture of herself dressed in a handwoven silk saree from Bihar, hashtagged #IWearHandloom on Monday. Starting a social media campaign, Irani has urged people to follow suit and share pictures of themselves in handloom textiles, tagging five others. “Indian handlooms symbolise India’s heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families,” Irani tweeted, before sharing her photo.

She tagged Gujarat Chief Minister Anandiben Patel, who has now resigned her post, Maharashtra Chief Minister Devendra Fadnavis, Madhya Pradesh Chief Minister Shivraj Singh Chouhan and Puducherry Lieutenant Governor Kiran Bedi. Soon, Twitter was contributing to the hashtag. From politicians to cricketers and fashionistas, everyone started participating in the #IWearHandloom campaign. Take a look:

For this campaign, Smriti Irani may have taken a leaf out from PM Narendra Modi’s similar ‘Swachh Bharat’ campaign, in which he asked people to click a picture of an area that they have cleaned, tag 5 people and post it on Twitter.

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