1. From train branding to putting up large LCD screens: Railways aims Rs 40,000 cr earnings by monetising soft assets

From train branding to putting up large LCD screens: Railways aims Rs 40,000 cr earnings by monetising soft assets

The railways today spelt out a target of Rs 40,000 crore revenue from monetising its soft assets in the next 10 years.

By: | New Delhi | Updated: May 4, 2017 6:13 PM
Earlier the railways used to focus on traditional sources for revenue earnings, that is passenger fares and freight. (Reuters)

The railways today spelt out a target of Rs 40,000 crore revenue from monetising its soft assets in the next 10 years. In a two-pronged strategy, the railways aims to increase earnings through traditional as well as non-traditional sources, while at the same time reducing expenditure.

“Earlier the railways used to focus on traditional sources for revenue earnings, that is passenger fares and freight. Now, we have firmed up the non-fare revenue policy aiming to earn about Rs 40,000 crore in the next 10 years,” Railway Minister Suresh Prabhu said at an event here.

See Pictures: Tejas Express: Inside Indian Railways’ luxury train that will take you from Mumbai to Goa at 130 kmph!

Railways has formulated the non-fare revenue (NFR) policy to perk up earnings from advertisements on trains, putting up large LCD screens on its premises and monetising data. All soft assets of the railways will be monetised, he said.

More than two crore passengers travel in about 11,000 trains in a day in the rail network. Passenger-related data would be be monetised under the NFR strategy.

Watch this also:


Besides data, the railways will be allowing branding of trains and launching a mega app as part of the monetisation of soft assets in a big way.

Noting that railways witnesses more than eight billion footfalls and eyeballs in a year, Prabhu said, “If we can monetise it, the railways can capture the immense value from it.”

Railways is putting up about two lakh big LCD screens at 2,000 stations across the country to operationalise the rail display network disseminating rail-related informations besides advertisements.

That apart, railways will be reducing its huge energy bill through the maximum use of alternative energy such as solar and wind power.

In photos: Your AC-3 tier Indian Railways train journey is set to get ‘luxurious’ with these new upgrades; here’s a sneak peek

Railways is aiming to save Rs 41,000 crore in the next 10 years on energy bill as it has already saved about Rs 4000 crore in 2016-17 by replacing many diesel locomotives with the electric ones.

In order to increase its freight earnings, railways has diversified its freight basket from 10 major commodities to about 40 goods.

The public transporter, which has lost chunk of its loadings to the road sector, has reduced the freight rate in the recent past to attract more business.

  1. A
    AJVS
    May 4, 2017 at 6:40 pm
    which LCD company it is?
    Reply

Go to Top