Czech Republic, which is witnessing a steady growth in arrivals from India, is gearing up to welcome 1,00,000 travellers from the country by 2020, an official of CzechTourism India said. “We are seeing steady growth in Indian tourists arrivals. In 2016, 66,500 Indians visited Czech Republic and this year from January to June 42,000 travellers from India have already visited Czech Republic. Looking at this trend we are expecting 40 per cent growth in arrivals from India this year,” CzechTourism India Head Arzan Khambatta told PTI. The target is 1,00,000 tourists from India by 2020, he added.
Speaking further, he said Indian visitors’ spend is also growing at a steady rate and is 30 per cent above the global average. “Indians are considered good spenders spending around 4,000 Czech Koruna per day (over EUR 150),” he added. CzechTourism, which is promoting the country as an affordable premium destination, is targeting families, well travelled Free Independent Tourists (FITs) and Meetings, Incentives, Conferences, Events (MICE), he said. “We are targeting big on families and those well travelled FITs in the age group of 25-45 years, who are looking at customised holiday experience and to do something different. We are also targeting MICE segment, which has a huge potential in India,” he added.
CzechTourism India office is focused on presenting new regions, products and experiences to the Indian travellers, he said. Besides the scenic beauty, the culture and history, food and wine, Indians also love visiting the glass making factory that allows tourists to create their own souvenir, he added. CzechTourism is initially targeting markets in Delhi, Mumbai and Bangalore, Khambatta said. “In India, we want to gradually expand our promotions in the big cities. This year we are promoting Czech Republic in Delhi, Mumbai and Bangalore and will add Ahmedabad and Kolkata to the list in 2018.
“In 2019, we will then expand our promotions to Hyderabad and Chennai. After which we may look to penetrate deeper to tier II cities,” he added. Bollywood, Khambatta said, is another segment that CzechTourism is exploring. “Several Bollywood movies have been shot in Czech Republic, showcasing the natural beauty of the central European country. We know cinema is very good medium to promote tourism and are hoping to collaborate with more productions in future,” he added.