Madhya Pradesh Chief Minister Shivraj Singh Chouhan on Monday asked government departments to prepare a plan of action within 10 days to stop portrayal of women as commodities in advertisements.
Dignity of women was one of the 51 points in the ‘Simhastha Declaration’ released by Prime Minister Narendra Modi at Ninora near Ujjain during the valedictory session of the three-day Antarrashtriya Vichar Mahakumbh on Saturday.
Calling it one of the universal messages of Simhastha — the ongoing month-long religious festival on the banks of the Kshipra — Chouhan ordered the formulation of a strategy to crack down on advertisements that objectify women.
The CM has often spoken out against indecent portrayal of women. In one incident, on the way to the BJP headquarters in Bhopal, Chouhan noticed hoardings featuring scantily clad women near a girls’ college, and ordered their removal. The government could now be planning to bring a law on the subject, sources said.
Chouhan said Madhya Pradesh would be the first state to implement the Simhastha charter, which seeks to provide guidelines to promote value-based living, science and spirituality, empowerment of women, using religion for human welfare and solutions to global warming and climate change among other things.
He also asked departments concerned to submit action plans on formation of a happiness ministry, inclusion of lessons in school curriculum that promote respect for all religions, promotion of ayurveda, plantations along the Narmada and Kshipra, appointment of yoga teachers in school, reducing use of chemical fertilisers and promoting organic farming, and barring candidates who do not have toilets at home from contesting local elections.