Lee jeans bags Image Fashion award

Our Marketing Bureau in New Delhi

Lee jeans, the premium jeanswear brand from Arvind Brands Ltd, has been awarded the ‘Most Popular Jeans Brand of the Year’ trophy at the second Images Fashion awards - IFA 2001, held in Mumbai recently. The award is based on the results of a mega consumer survey conducted by ORG Marg, of more than 5,000 upmarket consumers across 11 major cities, as well as industry nominations. Last year Lee bagged the ‘Most Admired Jeans Brand’ award.

Arrow, another garments brand from the Arvind stable, received the IFA 2001 Hall of Fame award for ‘The Most Popular Shirt & Trouser Brand of the Year’. Arvind Brands also received the IFA 2001 Hall of Fame award for ‘The Most Popular Apparel Company of the Year’.
Says Arvind Brands vice president Mr Janak Dave: ‘‘Lee’s success is largely due to its thorough understanding of fit, fabric and finishes. It’s winning an award for two years running is a reflection of the brand’s commitment to fashion and the equity it enjoys with target consumers.’’

The Images Fashion Awards 2001 honoured outstanding performers among brand and retail professionals, companies and new product launches during the period October 2000-September 2001. The winners were decided on the basis of a scientific aggregation of various factors influencing purchasing behaviour based on top-of-the-mind recall, actual purchases and consumers’ choice for the next buy.