Sundaram Home at your doorstep

Our Marketing Bureau in Chennai

It may be a dream come true for the home lovers. For those who want to build or a buy a house now, accessing finance may not be that big a problem.

Take for instance, the Chennai-based Sundaram Home Finance Ltd (SHFL), the housing finance arm of Sundaram Finance Ltd (SFL), which has rolled out mobile home finance office in Chennai. The mobile office would enable people to get home finance at their door step.

Launching the new product, Mr Nitin Palany, managing director of the company said: “ The objective of this innovative marketing initiative is to reach out to the markets, riding on the SFL strength in the country, to provide easy and convenient access to people in need of housing loans. The processing of applications will be easier”. In turn, this would also help us to create awareness among the public about the company and the products being offered, he added.

There are other benefits. The company plans to use this medium to educate the construction industry people in smaller towns about the latest low cost techniques available in the industry.

Initially the mobile office would serve smaller towns in Tamil Nadu and then would be extended to other states depending on the response to the initiative, said Mr S Ramabadran, executive director of the company.

In Tamil Nadu, the company has branches in Chennai, Coimbatore, Tiruchy and Madurai. Besides, SHFL has branches in Andhra Pradesh, Karnataka and Kerala.

The company is also planning to introduce help line call centres to provide information about its products and services throughout the year. Besides, the company is also in the process of extending insurance for home contents and health insurance for its customers.

The company currently offers property insurance at low cost and also free personal accident cover to its customers. Since January last, the company’s cumulative loan approvals have crossed Rs 225 crore and disbursements were to the tune of Rs 165 crore. Average loan size is Rs four lakh.