‘Amitabh Bachchan model communicator for managers’

Our Economic Bureau

Kolkata, Oct 14: The corporate barons of India can learn a lesson or two from ‘Kaun Banega Crorepati.’ No, it is not the claim of the KBC host and star of the millenium Amitabh Bachchan or the show’s sponsors. This has come from the director of Institute of English Language and an expert in communication skills, SS Ray, who advised corporate managers to take a lesson of ideal communication from KBC.

The advice came at a gathering of the country’s stalwarts in company secretaryship — a seminar organised by the Institute of Company Secretaries of India here Saturday. According to Mr Ray, the success in trade in today’s world depends mostly on effective communication rather than just financial strength or strong equity base. “Such communication skills are not merely gifts of nature. Rather, one can easily master the art of communication primarily through observation and later through dedication,” he said. Again, Mr Ray said, communication was not merely restricted to high-sounding verbal exchange of thoughts. “Rather it should be an ideal mix of oration and body language,” he said. He pointed out why KBC was still the most popular game show, despite there being other programmes which offer prize money much higher than that of KBC.

“The reason is simple. It is the excellent communication skills of Mr Amitabh Bachchan, which is a perfect blending of intelligent oration and updated body language that gives KBC an edge over other game show programmes. I feel that if the corporate managers can display even a fraction of what Mr Bachchan has displayed in KBC, success is assured,” Mr Ray said.

According to him, the second group wherefrom people can take a lesson of communication is the country’s politicians.

“However you may be annoyed with them, at points of connections you listen to them (excepting a few) with avid concentration. Mind it, it is not the fear but rather their excellent communication skills that draw your attention,” Mr Ray said. He further pointed out that not only trade but every aspect of life was now dependent on proper communication.