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Banks
fear hike in credit card air-accident insurance costs
Raghu
Mohan
Mumbai, Oct 3: The local credit card industry is set
to be hit by a huge hike in costs towards air-accident insurance
cover.
Sources in leading credit card issuing banks were categorical
that leading insurance players in this segment like New India
Assurance and National Insurance are expected to hike premiums
payable by banks to them for this cover at the time of renewing
annual pricing contracts, following the ill-fated events in
New York and Washington. “The insurance bodies have not yet
intimated us on this, but we do expect the costs to get reworked
at the time of the annual review,” a senior retail banker
said.
Costs toward insurance covers, in general, bundled with credit-cards
account for 9 per cent of the annual fees charged on cards.
This on an average hovers at Rs 800-900 across cards of all
propriety and segmentation — “Classic”, “Executive” or “Gold”.
On an industry level, insurance amounts to about Rs 450 crore,
given an estimated card-base of five million. Of this, Rs
225 crore or about half, goes towards air-accident cover,
which is the costliest component.
The cost of providing air-accident shields on credit-cards
by banks have remained largely static over the last few years
with annual perk-ups at less than 20 basis points. Hijack-cover
costs also did not go up after the Kandahar hijack of an Indian
Airlines flight in 1999.
The premium paid to the insurance company by the card-issuer
is accounted for under the annual fee collected from cardholders.
This enables banks to provide a slew of insurance-linked offerings
along with a credit-card on better pricing terms rather than
a costlier one, if sought individually by cardholders on a
piecemeal basis. Annual credit-card fees, which have been
declining over the years, could buck the trend or hold firm
if there is a substantial hike in insurance costs, say retail
bankers.
These changes, sources say, can adversely affect credit-card
issuing costs for banks. “The worst hit will be the relatively
newer entrants and those who are about to do so given that
card-spends are rather poor, and in the initial few years,
investments are high in branding, marketing, technology platforms
and merchant-acquiring,” a retail banker with a multinational
bank said.
Recent estimates show that the average card-spend — be it
of a franchisee on the Visa International or MasterCard International
payment loops — is at the Rs 17,000 a year level.
Among banks which have a credit-card launch in the pipeline
are HDFC Bank and ABN Amro Bank (announced, but not yet operationalised),
the packleaders being Citibank, Standard Chartered Grindlays
followed by the likes of SBI Cards, HSBC, American Express
and Bank of Baroda.
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