NASSCOM has
decided to step up its efforts to help the Government
of India signing Totalisation Agreements with the Governments
of US and UK. The recession ridden Indian software industry
which earns the majority of its revenues from US and UK
can get substantial relief if these two countries enter
into a Totalisation agreement with India.
IBF
seeks level playing field
More than a month after the Communications Convergence
Bill 2001 was introduced in Parliament, broadcasters are
demanding a level playing field and their rightful share
in the Convergence pie.
Now,
Parle to unwrap a new swadeshi branding strategy
Call it the bilingual branding strategy to woo new customers.
When the videshi-controlled biscuit major, Britannia Industries
Ltd unveiled a new brand with a swadeshi name ‘Chaska
Maska’, swadeshi biscuit major Parle wasn’t to be left
far behind.
