Trend Micro targets SMEs with anti-virus package

Indranil Chakraborty in Kolkata

The Tokyo-based Internet content security provider, Trend Micro, has planned to target the small and medium business enterprise segment with specially priced anti-virus packages. Trend Micro, which has a full-fledged office in India has appointed Ingram Micro as its product distributor.

Said Mr Ajit Pillai, channel manager, India: “The SME market in India accounts for 44 per cent of all domestic IT spending in India. Being a dominant players in the Internet security market, we would like to extend our leadership in the enterprise arena to the SME segment.”
The company is planning to create 15 second-tier value-added resellers and system integrators who will implement Trend Micro security solutions.

“The company has a two-pronged approach, one is the appointment of trend “security partners and the introduction of an exclusive product and price packages for India,” Mr Pillai said.

For the SME segment, Trend Micro has three products, PC-cillin for the desktops priced at Rs 1,000, a five-user licence package called small business product (SBP) priced at Rs 4,000 comprises of two anti-virus products, server protect and office scan and a enterprise security suite called neat suite, which costs Rs 6,600 for a five-user licence pack. Beside the individual products, one of the key strategies to tap the SME market by Trend Micro is the introduction of special package called Tsecure/SecureT, a three-product suite—PC cillin, a five-user licence for the Windows NT environment and small business product.

According to Mr Pillai, Trend Micro looks at the enterprise security beyond desktop security. “In our new SME strategy, the pricing has been devised especially for the India market, which is yet realising the importance of security in their organization. We believe there is a big market waiting for us to tap. IDC estimated that the Asia-pacific market for packaged security software will grow at a CAGR of 63 per cent to reach $3,323 million in 2004.”