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MUL reworks marketing plans post-Budget
R Ravichandran
Hyderabad, March 18: Taking advantage of the 8 per cent excise reduction in the Budget, Maruti Udyog Ltd (MUL) has reworked its marketing strategy to increase its sales volume before March 31, 2001. In the process it has fixed dealer-wise target to lift entire backlog before the end of March 2001, to avail the differential of excise duty to unsold vehicles as on February 28, 2001, dealer sources said.Keeping in mind the continuous demand for small cars, particularly from the high-end two-wheeler segment and individual businessmen, Maruti has salvaged some pride, by convincing the dealers, who were not happy with the loss suffered due to excise differential in the new Budget. Due to this thrust from the company's side, dealers expect that the sales would increse at least by 20 per cent during March over the previous month. By doing this, Maruti would be able to penetrate deep into the rural market, sources felt. Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
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