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Brandwidth Expo to organise India Entertainment Show
Our eFE Bureau
Mumbai: Brandwidth Expo, organisers of the India Internet Show, The Web Wiz Awards and the India ISP Show has another event on the cards. This time around, the focus is on entertainment. The India Entertainment Show will be held in Mumbai between May 4 and 6, 2001. The Show aims to provide suppliers and producers of the Entertainment industry with a platform to interact with advertisers, sponsors and investors. "Entertainment is becoming a vital element in the marketing of most products today. In fact it helps complete the product life cycle. It lends products a competitive edge" says Mr Rohinton Maloo who heads Brandwidth Expo. Mr Maloo says that the show is divided into three broad categories - Entertainment Destinations, Entertainment Content Creators and Entertainment Technology. "For content providers, the show will provide an opportunity to explore new revenues channels, while technology players can meet potential buyers," says Mr Maloo. In terms of attendance at the stalls, Mr Maloo says that he isprimarily targeting "decision makers at all levels". The exhibition venue, where entry is free, can accommodate about 111 exhibitors and the organisers have also planned a conference where the entry fee has been fixed at Rs 1,100.Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
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