Real, which contributes about 3.5 per cent to Dabur India's total turnover of Rs 1,042 crore, has takenover Dabur India's slow moving ayurvedic health tonic Askokarishta at No 10.

Dabur India's top 10 brands which include (not necessarily in that order) - Dabur Amla, Chyawanprash, Hajmola, Lal Dant Manjan, Dabur Vatika, Honey, Anmol, Pudin Hara, Lal Tail and Real - contribute about 65 per cent to the group's total turnover. The first five brands are worth over Rs 100 crore.

Real, launched in 1997, has 55 per cent share of the Rs 100 crore natural fruit juice market and contributes over 75 per cent of Dabur Foods' sales tunrover. Climbing up to No 5, Dabur Vatika, has increased its sales to Rs 100 crore this fiscal from Rs 75 crore, last year. Dabur Amla, which continues to rule at No 1, is expected to go up to Rs 160 crore this fiscal.