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Adani Wilmar set to launch vanaspati under `Raag' brand
Our Commodities Bureau
Ahmedabad, March 12 : Adani Wilmar Ltd., a 50:50 joint venture between the Adani Exports Ltd (AEL) and US $ 2.5 billion Wilmar Holding Pte Ltd of Singapore, intends to launch its own vanaspati under the brand name `Raag'.The Ahmedabad-based company, with a capacity to refine 600 tonne per day (tpd) of edible oils and 100 tpd of vanaspati at its sophisticated refinery set-up with technical assistance from Archer Daniel Midlands of the USA, at Mundra, near the newly developed port, was commissioned in October last year.The company has launched `Fortune' range of refined sunflower, soyabean and cottonseed edible oils in north-central states in 500 ml to 15-litre tamperproof pouches, PET bottles, HDPE jerry cans and tins in January. It had launched `Jubilee' brand palmolein in south India and Madhya Pradesh earlier.Speaking on the occasion to mark the launch of `Fortune' brand of oils in in Gujarat on Monday, Adani Wilmar managing director Rajesh Adani said its refining capacity is being doubled to 1,200 tpd, looking to the growing demand from the consumers for their varied taste and preferences to cater to all palates. He also announced an introductory offer of 1.5 litre of Coca-Cola pet bottle with purchase of every 5 or 15 litre pack of sunflower or 15 kg tin of cottonseed oil. Initially, he said, the company has set-up a distribution network of 18 offices to serve a chain of 200 super stockists, 750 distributors through about 1.50 lakh retail outlets. Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
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