Net gains from Media2india's two new tools
In a bid to gauge the effectiveness of online ad campaigns, Media2india, an integrated online marketing solutions company, has recently launched a measuring tool called Ad Gauge.

Under Beverley Morden's leadership, Maxxcom's deal-making stategy works
The day before Ms Beverley Morden was scheduled for a job interview with Mr Miles Nadal, chief executive of MDC, she received a call asking to postpone their meeting because he needed to catch a 9 a.m. flight.

Lowe Lintas bags new business
Lowe Lintas & Partners India has recently won a clutch of new clients including Stracon India (Sega), Ballarpur Industries, Hindustan Latox.


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