Cibaca Top's Rs 8 gamble pays off, chalks up 5.9% rural market share
Dental care major Colgate-Palmolive Ltd's eight-rupee gamble the launch of Colgate's Cibaca Top at an affordable price point of Rs 8 is said to have worked, with Cibaca Top garnering a 5.9% share of the rural market.

Ad agencies plunge into expansion drive
It's time for expansions in the Rs 8,500-crore Indian advertising industry. After bagging new business gains, leading ad agencies are busy charting out expansion plans to handle new clients and brands.

Inter Gold to set up 60 outlets nationwide by 2003, earmarks Rs 4 crore adspend
Inter Gold, a diamond studded gold jewellery brand, has chalked out a major retail expansion plan whereby it will set up more than 60 outlets across the country with a projected turnover of Rs 180 crore by the end of 2003.


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