Linc Tipgrip rolled out
Linc Pen & Plastics Ltd (LPPL) has launched Linc Tipgrip, a trendy ball pen with a rubber grip. Priced at Rs 5 each, Linc Tipgrip is available in blue, black, red and green with a 0.6 mm tip.

Bacardi Carta Blanca uncorked
Bacardi-Martini India has unveiled Bacardi Carta Blanca in 180 ml packs priced at Rs 95 with 20 per cent tax. The new pack size is expected to drive trials with a new set of consumers and add substantially to Bacardi Carta Blanca volumes. This completes the portfolio of Bacardi products in various pack sizes including 750 ml, 375 ml and 60 ml pack variants." The 180 ml packs are currently available at Mumbai, Bangalore and Hyderabad.

Virtual Media ties up with Archies Greetings & Gifts
Virtual Media Infotech, creators of the `virtual mahazine', the world's first multimedia magazine on CD-ROM, has joined hands with Archies Greetings & Gifts Ltd. to widen its reach. Archies will be retailing the `Virtual Mahazine' through its 410 outlets nationwide, across 32 cities. In the first phase, the `Virtual Mahazine' will be made available through Archies outlets in 15 cities.