Pepsi launches Toss Card campaign
IN a bid to bring fizz to cricketing fun, Pepsi has launched a promotion Pepsi Toss Card campaign to coincide with the Pepsi Series 2001 beginning February 27. The campaign which will run across the country till the middle of March-will give the consumers one toss card free with every Pepsi 300/200ml single serve bottle. The promo also has a scratch card component: consumers can win spot prizes-ranging from collector's edition of cricketer coins in silver and gold, Indian cricket team shirts and cricket sunglasses. The campaign will be communicated through a TVC featuring Indian skipper Sourav Ganguly. Another TVC featuring Ganguly and others, is also slated to be released during the first Test of the Pepsi Series 2001.Royal Points ties up with J M Morgan
Royal Points, a leading provider of relationship management services in the area of loyalty and rewards programmes, has been appointed by J M Morgan Stanley to set up and manage their Partner Incentive Programmes. The programme initially covers over 400 sales agents selling fixed income products.
Lacoste range now at Taj KhazanaThe Lacoste range of products will now be available at the Taj Khazana outlets in Delhi, Calcutta, Chennai and Goa.
Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
