Three-tier brand architecture for Airtel
In a strategy aimed at establishing AirTel as a global infocom brand, represented across a range of business lines, Bharti Enterprises has rolled out a new brand architecture.

The Shah Rukh push -- HLL targets 30 per cent growth
Bollywood star Shah Rukh Khan, Clinic All Clear, HLL's anti-dandruff shampoo brand, hopes to register a 30% growth in the current year.

BPL not to use Orange brand in Mumbai
BPL Group has decided not to use the Orange brand in Mumbai, even after the current user Hutchison chooses to give it up.


  BBDO's Campbell will leave to joinJ Walter Thompson
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