Paint industry to script a `desi' agenda
Resolved to paint the country in bright colours, the IPA has decided script a `desi' agenda for the industry to cash in on the huge demand which is promised to be unleashed by the shift in consumer choice in the near future.

Tap niche markets throughalliances, says expert
The paint industry in the country should carve out niche market for itself to sustain growth via alliances with companies having similar size and value systems.

`You can learn from dubbawalas too'
Indian companies which are planning to join the e-bandwagon, here is some advice. Before you join the rush, take a close look at the ubiquitous `dubba walas' in Mumbai.


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