Speaking to The Financial Express, the managing director of Bacardi Martini India, Mr Jayant Kapur said: "Besides focussing on our range of existing rum brands in the country we are working on expanding our presence in the white spirits segment." He added that white spirits will be the main area of focus for the company.

Currently, the company has two brands in India-Bacardi Carta Blanca (white rum) and Bacardi Reserva (aged dark rum).

He said "with the opening up of Quantitative Restrictions (QRs), there will be a whole lot of international brands which can be brought in the country."According to Mr Kapur, the company will bring in various brands of white spirits as well as scotch whisky into the country after the QRs are done away with. The company is also planning to import various Bacardi brands into the country after the QRs are lifted.

Mr Kapur informed that the company is currently negotiating with various international liquor and wine majors for bringing in their products into the country. He said now there are various brands that are looking forward to entering the country and the company will act as a passage for their entry into the country.

According to Bacardi, the company has a strong marketing and distribution network which will help it to market these foreign brands. The international portfolio of products will complement the company's current portfolio and is expected to add value to the company's business The company already has an alliance with William Grant for co-marketing its products in India. This alliance follows an international marketing tie-up between the two companies. In India the marketing alliance is for promoting William Grant's brands in the country through duty-free outlets and hotels. After the import policy is announced, Bacardi will promote William Grant products including Glenfiddich, the world's leading malt whisky and William Grant's family Reserve, the world's fourth largest blended scotch.