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NeoIT to act as business facilitator for SMEs in Japan 

Mini K Joseph  
Bangalore :Bangalore-based neoIT, a global IT marketplace that provides total solutions including project delivery and consulting, has positioned itself as a business facilitator for small and medium Indian firms in Japan. According to neoIT managing director Avinash Vashistha, most of the SMEs in India could not afford to have offices or people in Japan due to the cost factor. "NeoIT can be a marketing arm for such firms in Japan," he said.

The company had working relationship and tie-ups with over 50 companies in Japan, he said. Mr Vashistha said the Japanese market was estimated to contribute 20 per cent of India's total software exports within a couple of years, against 4 per cent currently. Over 50 per cent of software exported to Japan was from Karnataka, while the rest came from Mumbai, Pune, Hyderabad and Chennai, he said. The US and Europe currently account for 60 per cent and 22 per cent (respectively) of India's total software exports.

On how Japan looked at Indian software power, Mr Vashistha said Japan was always aware of India's software skills, its large pool of talent, its software development skills and international clients. He said Japanese corporate titans like Sanyo and Sony were quite open in terms of pursuing Indian providers to meet their IT requirements. "The Japanese are very open, but they want to be absolutely sure about what they are getting into," Mr Vashistha said. Tokyo recently hosted a symposium on IT challenges and issues with participation from a large number of IT corporates (Wipro, Kshema, Majoris, Infosys, Mastek, Mascot, DSQ, Tata Infotech) and bureaucrats from India. Japan has over 50 Indian software providers -- both direct or indirect -- of which 10 companies have full-fledged offices in the country.

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