Dearborn, Aug 25: The Ford Dealer Council said on Friday that its 4,200 dealer-members were forming FordDirect.com, a service that will allow customers to purchase cars and trucks from Ford Motor Co. over the Internet.FordDirect's website will allow customers to configure, select, price, finance and initiate the purchase and schedule the delivery of a new car or truck from participating Ford dealers at any time. The transaction will be completed by a local Ford dealer chosen by the customer.
The enterprise will be jointly owned by participating Ford dealers and Ford Motor Co. with an independent management team. Ford Motor Co. will be an investor, but Ford Division dealers will retain control of the new entity.
(Reuters)
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