Saturday, August 26, 2000
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Think Tank
This week we focus on a complete analysis of the
entertainment industry
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Marketplace 

 
Tera Jadoo Chal Gaya range from Archies
Archies Greetings & Gifts Limited (AG&G) has tied up with Tera Jadoo Chal Gaya to offer a special range of merchandise featuring Abhishek Bachchan and Kirti Reddy. The merchandise comprises stationery items, photo albums, greeting cards, posters, paper bags and post cards. The greeting cards and post cards are priced at Rs 18 and Rs 7, posters at Rs 50 and Rs 20, photograph album at Rs 70 and paper bags at Rs 25 and Rs 35, respectively.

Cross Roads promo offer
Cross Roads, a 24-hours car helpline service provider promoted by Action India Pvt Ltd, is offering one-month free services to Airtel subscribers in the Capital. Under the promotion, an Airtel subscriber is just required to dial 930 and Cross Roads will attend to the car break-down within 20 minutes of receiving the message. Cross Roads managing director Ramesh Suri, said: "This promotional campaign is to popularise the concept of 24-hour car helpline and now can one benefit from the service at a nominal cost of Re 1 a day." Cross Roads has tied up with Bharat Petroleum Corporation Ltd, Exide Batteries and Ebony to provide value-added services to their members. Cross Roads is also expected to extend services to Delhi-Chandigarh, Delhi-Jaipur and Delhi-Mussoorie highways.

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