The promotion - where consumers can actually save while shopping from the Godrej Store on www.iBaya.com - will run exclusively on iBaya.com. Under the promotion, five winners will be chosen every week from the consumers who have shopped on the Godrej Store on the Website. The winners will receive a year's free supply of Godrej consumer products.

According to the company, the store features the entire range of Godrej consumer products such as soaps, detergents, toiletries, hair colours, shampoo, hair oil, fruit beverages, processed foods, wheat atta, packaged foods, bakery items and household insecticides.

Further, all the products have been made available at a special discount on the MRP to the consumer. Says Godrej Soaps president (consumer products) HK Press: ``We are very serious about e-business and see a great potential in the etailing channel. Godrej Bargainz is a unique promotion and we hope to bring greater value to our new generation consumers through this offer.'' The offer is available to consumers across India who can also access the promotion through godrejmall.com.

Press reiterated that the company plans to enter into more such strategic partnerships with other large etailers in the near future to make all its products easily available online. iBaya.com, which was the first etailer Godrej tied up with, is currently the "preferred online shopping partner" for the group. The Godrej group of companies include Godrej Sara Lee, Godrej Pillsbury, Godrej Foods, Godrej Agrovet and Godrej Properties and Investments.

Godrej Soaps is a prominent player in the Indian soaps and toiletries market with leading brands such as Cinthol, FairGlow, Ganga, Godrej No.1, Shikakai, and Evita range of soaps, Colour Gloss shampoo, Ezee and Dip liquid detergents, and Colour Soft and Godrej HairDye in hair care