The deal with leading computer manufacturers, for instance, could be packaging a CompassBox account (which costs Rs 3000) for free with every product. "We are talking to several manufacturers to bundle products for the home consumer who purchases computers largely keeping in mind the education needs of the children," explains Rajan Nair, co-founder of CompassBox.com.CompassBox has been founded by entreprenuers Rajan Nair who has been with the advertising industry for about 17 years and Vinod Kumar Chand, an IT professional with several years experience in hardware as well as software.

The site which currently caters to the 10th class CBSE and Maharshatra State Board students, has rewritten the entire syllabus for all subjects (barring languages) for class 10 in a manner which makes use of the multimedia capabilities of the Internet as well as the potential of the Internet for cutomization.

The company has hired teachers some of whom are the authors of textbooks for Physics and Chemistry at the higher secondary level. The site's 70 member team which includes 25 teachers, and provides the offline inputs needed to complete the tutorial process. CompassBox is in the process of creating the online syllabus for the 9th, 11th and 12th classes as well.

The site currently has a registered user base of 150. Explaining the rationale for investing in CompassBox, Arun Pai of PassionFund says: "The market for tutorials is worth about $ 2 billion in India today, there are no national brands where tutorials at the school level go and the Internet provides the opportunity for a one-on-one interaction between the student and teacher".

The site has chosen to price the product at the very outset since "putting a cost on a product automatically creates distribution channels" according to Pai who cites the instance of the keen interest from manufacturers who want to bundle the account as a freebie with their products.

Interestingly, the site claims that it will not permit advertising at any point given its positioning as an education portal. CompassBox plans on-ground activities at the schools to promote the site.