Though the promoters were unwilling to disclose the names of the individuals, they did indicate that one of the investors was employed with the Chase Manhattan Bank while another one runs a B2B portal related to textiles in the US.

The promoters along-with one other investor, own the remaining 91 per cent of the company according to Tyagarajan. Tyagarajan has a brand management background and was with the Times Group, while Mathur was with Brooke Hillier Parkar - a consulting firm. The third promoter Sukhprit Singh has a sales and marketing background and was employed with the Dabur Group prior to embarking on this venture.

Weddingsutra, which was launched in March 2000, is currently in the first phase of launch according to Mathur. "We are focussed on content at the moment and plan to feature wedding-related goods and services in our next phase, just before the advent of the wedding season," says Mathur. The site plans to feature a database of vendors dealing with wedding-related products and services. One of the site's key revenue streams will come from the annual fee that they propose to charge these vendors according to Mathur. "We propose to offer a whole lot of value added services to these vendors," adds Mathur.

Apart from the vendor fee, Weddingsutra hopes to garner revenues, from the products that will be sold online via their channels. The site, for instance will host pages for wedding couples, and these pages will typically incorporate a gift list according to Tyagarajan. The list will be open to all the wedding guests, so they can tick off what they'd like to gift the couple. The purchase will be processed online and Weddingsutra will get a commission on the transaction. Another potential source of revenue will be honeymoon packages, that could be sold online according to Mathur. The site also plans extensive off-line activities whereby, even customers without Internet access can simply call in and avail of all the services the company puts together.