Toothbrush market - Freebies nip growth
The Rs 400-crore toothbrush market (300 million in volume terms) has shrunk by 5 to 7% in terms of volume and 2 per cent in value in the last one year, as per the ORG-Marg retail audit data (all-India) released in August 1999.

Dash into a Titan store for a kids promotion
In order to increase in-store traffic and endear the recently-launched brand Dash! to children--its target audience--Titan has launched a Diwali `in-store' contest. Launched on October 15 and to run till November 10, the contest offers prizes irrespective of a purchase.

Fragrant notes - Rs 4 crore for Lata blitz
The melody queen Lata Mangeshkar is the latest entrant in the market of celebrity brands with the launch of `Lata' perfume in India.


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