Leveraging Unilever's alliance with Lucas Films, the producers of Star Wars, Kwality Walls Max has launched `Star War Fantasy', a special ice candy. The candy is shaped like the `Jedi', the popular Star Wars character in episodes IV, V and VI, and is specially customised to promote `Star Wars: Episode I -The Phantom Menace'. Imported from Thailand and priced at Rs 15 in India, this ice candy comes in citrus flavour. The launch will coincided with the screening of the movie. It is also being promoted with a special promo for those who will watch the film: the consumer has to retain the counterfoil of the ticket with the Kwality Walls Max logo, which entitles him to a discount on `Star Wars Fantasy' ice candies. Besides Delhi, the offer is available in Mumbai, Calcutta, Bangalore, Chennai and Hyderabad.

Non-Wrinkle trousers from Oxemberg

Oxemberg, the readymade division of Siyaram Silk Mills Ltd has launched a range of non-wrinkle trousers. Manufactured using Oxemberg's in-house OX-2K technology, which makes fabrics resistant to wrinkles, the trousers are priced at Rs 899 each. The new range is available at all leading fashion outlets across the country, besides a chain of 15 Oxemberg exclusive showrooms.

Instant pictures

Jindal Photo Films has announced the launch of Instax Instant Photo System, a film and camera system from Fujifilm, which incorporates an array of features like a user friendly design, a `one push to ready' system, an accurate viewfinder, quick charging self-adjusting flash, among others.The product will be available throughout the country at all retail outlets of Fujifilm Image Service.

Synergie C moisturiser

Laboratoires Garnier Paris has introduced a daily moisturiser with Vitamin C, under the `Synergie C' brandname.

The product is the first Vitamin C-based moisturiser to be launched in India, claims the company. The product is selling at all stores selling Synergie skin care products at an introductory offering of Rs 99 for a40 ml jar.